#Live5 “China’s Gaming & eSport : Unlocking a Pandemic Opportunity”

May 13, 2020

Learn why and how the Covid-19 is a game changer, presents exciting challenges for the industry and new opportunities for marketers in the Gaming & eSports businesses!

  • How the Covid-19 impacted consumer engagement and marketers interest
  • Nike and BMW strategic League of Legends (Riot Games) partnerships decoded
  • Partnerships impact and effectiveness measurement


Melody LI, Director, Corporate Partnerships, LAGARDERE SPORTS

Ajay JILKA, Business Director Asia, CULTURE GROUP

Peter WARMAN, CEO & Co-founder, NEWZOO

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