From market trajectories and perspectives, cultures, retail, digital marketing, technology, mostly everything distinguishes the two countries, except the sheer size of their population, strong pride, vibrant entrepreneurial ecosystems, and complexity to name a few.
What do the two most populated countries present in terms of market challenges and opportunities? Which strategies should marketers adopt to navigate China’s lasting slower economy, and to exploit India’s growing potential with 670 millions below 30 years old? After years into the Chinese market (China Connect), brands know, and keep on learning, how much localization is key: in today’s world, from product to strategies, it couldn’t be more true and critical to resonate with local consumers in both markets.
Experts from China, India and at a global level, will testify, share their hands-on approach and vision to make it during challenging times.
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Door opening
Welcome Adress: Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT
Keynote: Chinese and Indian consumers – commonalities and differences for luxury and premium goods marketing
-Ashok Sethi, Co-founder BEHAVE Consulting China
Keynote: Present and Future Trends of Content Economy in India & China
-Julien Gaubert-Molina, Managing Director YKONE Asia
-Rahul Khanna, Founder – BARCODE, India & Board Member – YKONE Group)
Keynote: Immersive Metaverse experiences: key learnings and perspectives from Chinese and Indians gamers
-Sébastien Borget, Co-Founder & COO THE SANDBOX
Keynote: New drivers of desirability in Beauty
-Arnaud Guggenbuhl, Head of Global Marketing, Insight&Image GIVAUDAN
Keynote: How to crack the Chinese love for nutri-cosmetics
-Aline Hu, Head of Business development TMALL GLOBAL FRANCE
Keynote TBA
Closing remarks
-Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT
Networking Cocktail