COMING NEXT : To Be Announced in January 2022

‘Can Metaverse thinking replace celebrity driven marketing in China?’

As Head of MBCS China, Kestrel is responsible for setting a creative vision and building an
innovative, content-forward culture for clients across all platforms and formats in China. With
 20 years’ industry experience, he’s an award-winning creative expert across all facets of integrated digital marketing including e-commerce and social media (…)

“China Goes Green… How does it impact your brand strategy ?”

Context, Societal dynamics, challenges and opportunities for brands, focus on the Luxury/Fashion/Beauty Industries. More information…

‘Challenges and opportunities for brands in China’s evolving digital and data landscape’

Gordon as CEO of Wavemaker Asia-Pacific, is leading daily business operations across the regions, personally leading culture, connectivity and competency across the region. Wavemaker is the #2 agency network in Asia-Pacific by billings, with over 2800 people and 500 clients across 17 markets (…). More information…

‘Embracing Effective New Retail in China’

with Bryce Whitwam, An Adjunct Professor of Marketing at the NYU School of Professional Studies in Shanghai. He is also the Co-Founder of The M Gym, a specialized, China-based marketing training company. More information…

‘Can social media be your sustainable sales channel?’

with Karen Ho, Ceo of Initiative China since January 2021. She comes from Wavemaker China, where she was Chief Growth Officer, and before at OMD and Isobar. More information…