The 60 minutes C-Suite Virtual Series

THURSDAY JUNE 24, 2021- 8-9am CET

– Market Trends by Laure de Carayon, Ceo China Connect/Asia Loopers

“Embracing Effective New Retail in China” by Bryce Whitwam”

– New Retail experiences aren’t just for the luxury brands. It’s about focusing on fundamentals of mobile retail integration
-Retailers need to do all they can to complete the entire customer journey in store. That means using mobile platforms to provide all the necessary information that will help customers make a purchase
-New Retail is founded on operational process, ensuring that your retail staff are using foundational tools to improve the in-store experience

– Q&A / Interaction with all Members

Bryce Whitwam

Adjunct Professor of Marketing at NYU Shanghai

Bryce is a 25-year veteran of marketing communications and is one of Asia’s pioneers in non-traditional advertising, including digital, data and social marketing, digital transformation, loyalty and CRM, retail and brand activation.

Fluent in Mandarin, Whitwam’s China career has included senior positions at Ogilvy, Lowe, Nielsen, and most recently, CEO at MRM//McCann China.

He was the China CEO of WPP’s Wunderman for 11 years, building a 400-person business from a small team of 28. Currently Whitwam is an Adjunct Professor of Marketing at the NYU School of Professional Studies in Shanghai.

He is also the Co-Founder of The M Gym, a specialized, China-based marketing training company. Whitwam has an MBA from the Thunderbird School of Global Management & a Bachelor of Arts in Russian Studies & Political Science from the University of Minnesota.


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