August 2010, I travelled to China for the first time and interviewed among the best marcom leaders. No single rendez-vous existed in Europe to tackle China’s marketing and digital landscapes – despite its 1 Billion people, and most likely, because of the Great Firewall. The concept of CHINA CONNECT was born: make that bridge, and connect China based digital marketing experts and the Chinese internet ecosystem, with their pairs across Europe
The first ever event took place 9 months later, June 2011 in Paris, and in Shanghai July 2017. Sadly, the tenth edition March 4-5, 2020 could not take place because of Covid, but we moved online with our weekly ReStart Live Series.
For the past 10 years, I’ve been a privileged witness of China’s Golden Decade, the country’s fast societal, economic and digital transformations. A fervent investigator of its uniqueness, meeting start-ups who happened to become major players, while visiting the most important internet companies and marketers.
This coming decade will be no less fascinating with Asia’s rise. We intend to nurture relationships and opportunities from the West to go East, and for the Asians looking to enter Europe
Ellen HOU – CEO CARAT China
Tom Doctoroff – Ex JWT Apac Ceo & Global Advisor Prophet
Laura Iltis – Global Digital Upskilling L’Oréal
Joshuan XIANG EVP of R&D SUNING Commerce Group
Donna TIAN – Marketing Director JC DECAUX China
Jean-François Ferret – CEO Small Luxury Hotels of the World