#Live4 ” Experiential Marketing Beyond the Pandemic “

April 29, 2020

How have experiences evolved “pre/post-Covid19” era, similarly or not across China, are these changes a temporary trend, or will be the new norm, and more, including why Nike suffered the least from the crisis compared to its competitors, in “Experiential Marketing Beyond the Pandemic”.

  • The potential long-term impact of COVID-19 on consumer behaviors, attitudes and values.
  • How has Covid-19 changed how and where brands communicate, both in the short and Long term?
  • Are the changes in delivering brand experiences in China during Covid-19 a temporary trend, or the new norm?

With:

Thomas PLACHAUD, DirectorBrand & Marketing Consulting

KANTAR China Jiapeng SONG, Senior Experience Designer, AKQA China Matthew

NOLAN, Partner, MINDSHARE China

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