In 2021, we were the first to highlight the rise of “Digital India” through Asia Loopers India. Summer 2022, Laure de Carayon, Founder of Asia Loopers & China Connect in 2011, met some of India’s Big Tech in Retail and Digital, Entrepreneurs and VCs, in New Delhi, Mumbai and Bengaluru
It’s time to connect with Indian consumers: a digital economy expected to account for 20% of Indian GDP by 2025, one in every five Gen Zers in the world living in India, 700 Million online shoppers by 2032, the fastest growing advertising market at least until 2024 ahead of the US, China and Europe: these are some of the strong indicators of the market opportunity. We have digged into India’s ecommerce and hottest festive season, Diwali Shopping festival (the equivalent of Christmas in the West, China’s 11.11) – to help you navigate and decipher your next big growth opportunity
What you will find in the Report “Decoding India’s Shopping Frenzy”:
1. INDIA’S ECONOMY UPWARD TRAJECTORY
2. INDIA’S E-COMMERCE DECIPHERED
3. DECODING DIWALI
The Report analyses India’s economy unique digitization model and trends, eCommerce market uniqueness, and very own Diwali Shopping Festival. We decipher how post-covid consumption and shopping behaviours evolved, which product categories benefited the most, what the “marketplace duopoly”- Walmart’s owned Flipkart and Amazon India – looks like and how both marketplaces innovated, from nascent livestream shopping to testing the Metaverse, how brands communicated in a country where 90% of the population speaks in vernacular languages, how luxury players invested to reach out to a growing category of affluent and western-style fan shoppers. We bring exclusive founders’ interviews and campaign case studies. A one&only deep dive, what to watch out and expect in 2023 onwards. The Report is regularly updated.