Tag: beijing review

Catching The China Wave

March 12, 2015

Global marketers pool their knowledge in China’s unique and ever-changing digital scene
Over the past three to four years, American cosmetics brand Estée Lauder has quickly ascended to the position of a top beauty brand in the world, and the company’s secret lies in its wise investment in the world’s most promising consumer market, China.
Click here for the full article

Bridging East and West

February 16, 2015

What inspired you to set up the China Connect project?

It’s quite simple, and it has been very quick. I have a background in advertising, media agencies and TV production, and specialize in branded content. I first read about what was happening in this field in China early 2010…

Click to read the interview


© Asia Loopers. All rights reserved. Powered by mobyclic.