Juergen BOYNY

Jürgen Boyny has been appointed to Global Business Unit Director Consumer Electronics of GfK Retail and Technology in 2007. He is responsible for all business regarding Consumer Electronics Global as well as for the client service to all international clients of this branch.

Within GfK Marketing Services he became Division Manager for Consumer Electronics in 1996.

 He started his career in GfK 20 years ago. At that time he managed the toy panel for GfK Handelsforschung in Germany doing the service for all main toy companies as LEGO, Mattel, Parker …. Step by step he started to take over client service within the Consumer Electronic area.

Before working for GfK he studied business administration with technical background at the Technical University of Karlsruhe. During that time he worked partly for electronic companies developing PC software and 3 years for chemical industry, where he has been employed by the Central Market Research department of BASF.