2021 has seen unprecedented Government policy measures, and consumers trends changes, which are accelerating game changers for brands to be both relevant and efficient in marketing to the Chinese. The end of the platforms’ monopoly, influencers growing regulations, the continuous rise of private domain traffic, Chinese brands and technology innovation, the counsciousness for sustainability to the upcoming deployment of the digital RMB to name a few.
We’ll highlight how China consumption as evolved, the winners&losers of this year 11.11, and how to best prepare for 2022
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