– Market Trends by Laure de Carayon, Ceo China Connect/Asia Loopers
“Can Metaverse thinking replace celebrity driven marketing in China?” by Kestrel Lee
– See how metaverse approaches create culture mixing as unique influencer marketing – Show how metaverse strategy allow brands to plug in to marketplaces and closed social platforms -Gain metaverse insights on how brands can better market to Gen Z and millennials – Learn from case studies
As Head of MBCS China, Kestrel Lee is responsible for setting a creative vision and building an innovative, content-forward culture for clients across all platforms and formats in China. With 20 years’ industry experience, Kestrel Lee is an award-winning creative expert across all facets of integrated digital marketing including e-commerce and social media.
Lee’s work for global brands such as Mars, Unilever, L’Oréal, HP, Apple, Microsoft, adidas, Volvo, and Standard Chartered Bank to name a few, have been recognized with almost 100 awards across both national and international industry award platforms. He is also one of the four creative professionals in Asia appointed on the global advisory board for the WARC Rankings for creative excellence at award shows.
Recognized by Campaign Asia Pacific Digital A-list for e-commerce, Lee is an influential industry speaker at digital conferences across the Asia Pacific region, and is a digital consultant to Unilever, LVMH and L’Oréal Paris among many other brands in China and Asia.