Linda TAN

Linda Tan has spent the past 20 years in media planning, 10 years of which have been based in China. She has been with ZenithOptimedia since 2002 and, in 2006, took on the role of Communications Planning Director for ZenithOptimedia China, which included heading up the Strategic Resources team. Her responsibilities include providing strategic input on communications plans that deliver the best ROI for key ZenithOptimedia clients.

In 2011, Linda took on the role of Strategic Insights Director in ZenithOptimedia Worldwide based in London. Linda champions consumer and media insights; she finds her job incredibly challenging and thought-provoking, exploring new product categories and discovering the key drivers and trends through which Marketers can engage various consumer segments.